Performance & Racing

1. Bring the work in

Performance customers find you online and reach out at all hours. Two tools make sure none of those leads slip through the cracks.

• A Jotform form on your website or Shopify store drops every submission straight into MSA as a new customer and estimate — pre-filled with exactly the fields you asked for: name, vehicle, VIN, and the work they're after. No retyping, no lost leads.
• Built-in text messaging keeps the whole conversation in one place. Send quotes, photos, and authorization requests; the customer can text back or call the same number, forwarded to your shop phone. A customer portal lets them check status on their own instead of tying up your day.

By the time you pick up the phone, that lead is already a record in your system.

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2. Quote the work nobody else can price

Staged builds are the hardest thing in the shop to estimate — and the easiest place to leave money on the table. Groups and packages turn that into a one-click job.

• Bundle the parts and labor for the combos you build over and over — a staged heads-and-cams package for a platform, a bolt-on power package, a track-prep service — and drop the whole thing onto a job in a single click.
• Control exactly what the customer sees: keep your part pricing private while still listing every part going on the car, or roll it all into one flat package price.
• However you present it, the package still runs through inventory, so stock counts and reordering stay accurate.

The quote that used to mean an hour of digging through old invoices takes one click — and it's right every time.

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3. Source and order parts at today's real cost

Once the customer says go, your margin depends on the price you quoted being the price you actually pay.

• Turn14 and your other connected suppliers keep live pricing and availability right inside the job, so you're always working from today's cost — not a number someone typed into a spreadsheet six months ago.
• When the job's confirmed, turn those parts into a purchase order in a couple of clicks — or drop-ship straight to the customer for the parts you don't stock.

Live cost of goods is the difference between a build that makes money and one that just looks busy.

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4. Know your hourly rate and your shop's productivity

Here's the truth most performance shops never get to see: you're doing more skilled work than the general-repair shop down the street, and often making less per hour for it. The only way out is knowing your real numbers while the work is happening — not finding out at tax time.

• MSA captures actual labor time on every job, so you can measure your shop's efficiency and see exactly where unbilled hours are disappearing.
• That data feeds an honest, effective hourly rate built on what your shop actually costs to run — not a number you picked out of the air.

We built a whole episode around this exact problem — “You're Working Harder for Less Money. Here's Why.” If you run a performance shop, it's the most important forty minutes you'll spend this year.

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5. Get paid, and keep the books straight

The build's done. Closing it out should be the easy part.

• Take payment right inside MSA with integrated 360 Payments — in-person swipe, virtual terminal, or text-to-pay and email-to-pay links. Every payment attaches itself to the job automatically.
• Export the finished invoice to QuickBooks, Online or Desktop, with parts, labor, and tax mapped correctly — so your books stay accurate without a second round of data entry.

This isn't general-repair software with a performance coat of paint. It was built by people who ran a performance shop, around the way performance shops actually make money — every step from first contact to final invoice.